Have you heard about the Mojave Experiment?
Welcome to the "Mojave Experiment." What do people think of Windows Vista when they don’t know it’s Windows Vista? We disguised Windows Vista as codename "Mojave," the "next Microsoft OS," so regular people who’ve never used Windows Vista could see what it can do – and decide for themselves.
I LOVE IT! How much perception of what people think about Windows Vista is because of what they’ve read or heard from the media about the product. Much of the critique has come from bloggers and other individuals in the tech community that haven’t enjoyed their experience and then they’ve written about it.
My question has been though, what’s the average computer user really going to think? Most of us that are actively involved in the tech community have a little bit of a higher standard for software and systems.
This group interviewed 140 people in their test (yes, it would have been better to multiply that by about 10) and got their feedback on what they thought about the software. There were some that still didn’t like it, but overall it, it was widely accepted and enjoyed by the participants.
- 94% of respondents rated “Mojave” higher than they rated “Vista”
- 0% rated “Mojave” lower than “Vista”
Now you’re asking, “But who were these people?”
- 84% Windows XP users
- 22% Apple OS users
- 14% Pre-Windows XP users
- 1% Linux users
- some users used multiple platforms
Interesting. I’m wondering if this whole “experiment” is part of Microsoft’s new campaign that’s trying to battle/compensate/educate people from the Apple ads we all love and enjoy.
Get more video responses and feedback directly from The Mojave Experiment website.
Hat tip to Brian Layman for alerting me to this little science experiment.
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