If you're active on Twitter and in the Indianapolis area, then you're probably familiar with WideFoc.us which is Denver’s top social media agency. If you're not familiar with them, you've probably been followed by one of his personas instead. Perhaps you've seen one of his Twitter account avatars shown below.
Every time I get a new notification that I'm being followed by one of his new accounts, I'm reminded again that I'm confused on his strategy. Does creating all these different personas really work? What do his clients/customers think? Are they pleased with what they get?
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Apparently I'm not the only one that wonders about the effectiveness of this strategy either.
I'm guessing that the training service he provides is probably good, I just don't understand the creating a new Twitter account for every variation of sport he can imagine. All the account icons shown above represent different actual accounts. The various Twitter egg icons are accounts he hasn't added a custom avatar to their profile and the repetitions of the yellow-indy-boot-camps icons are 25 different variations of those accounts based on different locations around Indianapolis: noblesvillefit, avonfit, greenwoodfit, etc. His normal account name structure is "indyfit" + "sportname". So, currently I think he's missing "indyfitcurling" and "indyfithanggliding".
Whether it works for his clients or not, I've never met him. For that reason whenever I get his friend requests or follow notifications I deny and block him. I'm not interested in any of his messages.
Tod, if you're out there. I'd love to get your response. Is this working for you? I'd have to say it's got to be since you keep doing it.
Are you a customer of Tod's? I'd love to hear from you too. Do you actively follow his Twitter accounts for your specific niche? What do you think?
Greg Magnusson says
Um, shouldn’t you try to contact Tod yourself before you start writing about him?
Bnpositive says
I have. Have never gotten a response.
Chris Theisen says
Funny you wrote this as I was thinking the same thing after getting bombbarded by his personas on 4sq last night. When I was new online and he followed me with his one account I actually referred him business once. By all accounts my connection enjoyed his service and I have seen others comment that he does a good job. Since all of his ridiculousness started I have never recommended him and dont plan on it in the future. I know someone that knows him a little & they tried to talk to him with Tod saying he likes what he is doing. If he has that much time to create all of those accounts I wonder how much time he is spending on training but I dont know his life so I guess that may be misguided. Any way you shake it this is a horrible idea.
@HarrisonPainter says
I have not taken the time to look at all of his accounts, but would assume most are either not active, or simply some kind of feed.
While I think having multiple accounts could be a good strategy, it would need to be done with precision. What I mean by that is each account would need to only target followers/friends that are actually interested in that niche. What Tod has done is upset a lot of people by randomly following anybody and everybody.
The most confusing thing to me is the multiple Foursquare accounts he creates. Like Chris above, I was bombarded last night as well. What is the plan here, to check in 1,000 times to each location you visit? It is hard enough to build a consistent brand message with one account, let alone spread yourself out with 50+.
I am all for testing out new ideas to see if they work, but this has been going on for quite some time. Hopefully Tod responds to your post, as I would love to hear his take on this. Is it working, and if so, is it worth the social cost? I know at this point I would never refer business to him simply because I find it an annoyance.
benrisinger says
There is a thing called Guerrilla Marketing. This is not the right way to do it. He should encompass ONE brand and roll with it. I have now actively taken myself of all IndyFit anything accounts. I look at it as spam now.
Bnpositive says
I should have also clarified that it's not about having multiple accounts, although I think he's still pushing the extreme. I have multiple accounts that I use for different reasons. I think the challenge is that there's so similar content being pushed through all the accounts and that there's so many of them I don't see how he could even begin to effectively participate with the different communities of followers. I think that's only further evidenced by him just blast following everyone from each account.
Bnpositive says
And the latest is "Indy Fit Cheerleaders". Got the foursquare invite this morning.
Melissa says
I am being harassed by this guy!!!! HE WONT STOP WITH THE EMAILS! Does anyone know how I can report him?