I’m not sure if you’ve heard them on the radio lately, but Kraft Foods Bull’s-Eye brand BBQ sauce has had some entertaining radio advertisements that are right on target for their audience.
The variety of ads work around the idea of “real men” making a choice for a bold flavored BBQ sauce instead of something “sweet”.
You can visit their website here and click on the main navigation labeled “Bold Advertising” to listen to all of the radio spots.
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