Archive for July, 2009

Shady Social Media Promotions – Do Celebrities and Athletes Care

I saw a post by a friend of mine, Patrick O’Keefe at iFroggy, about some less than stellar promotional tactics being used by a poker tournament that’s taking place in the Bahamas. I’m not going to give any link love to the event itself. You can read about their tactics on Patrick’s post, I just found out from him this evening that they’ve also taken advantage of some posts about Michael Jackson’s death to add their comments and links about the tournament.

The event consists of 25 sports legends and 25 poker pros competing in the tournament. What I’m curious to know is if any of them care about the under-handed and shady tactics being used to promote the event. Do any of the people care about their name being associated with such activities? Do these celebrities and athletes even "get it"?

If you know or look-up to one of these individuals, let them know about this post and this activities for this event. I’d love to hear their comments and opinions on such things?

Sports Legends Poker Pros
Troy Aikman
Richard Petty
Sugar Ray Leonard
Emmitt Smith
Reggie Jackson
Julius "Dr. J" Irving
Fuzzy Zoeller
Laffit Pincay
Bobby Hull
Brooks Robinson
Kyle Petty
Rocco Mediate
Kareem Abdul-Jabbar
Joe Namath
Mike Ditka
Ozzie Smith
Herschel Walker
Jim Brown
Jerry West
Gale Sayers
Michael Strahan
Rick Barry
Antonio Esfandiari
Cyndy Violette
Gavin Smith
Karina Jett
Robert Daily
Chip Jett
Marco Traniello
David Singer
Jamie Gold
Johnny Chan
Annie Duke
Amir Vahedi
Marsha Waggoner
Kenna Cowboy James
Barbara Enright
Kathy Liebert
Layne Flack
T.J. Cloutier
Phil Laak
Marcel Luske
Men (The Master) Nguyen
Capt. Tom Franklin

There you go. Those are all the folks having their names associated with the event and promoting the event with their likeness and name.

It appears that some of these individuals have even had MySpace pages setup for them promoting this event like this and this.

If you’d like to see examples of the marketing tactics and promotions already being done, just do a search for the athlete’s name and Bahamas or poker. You’ll probably find some results. It’s working, but is this the kind of thing we want social media being abused for in promotions?

If you’d like to see examples of some of the promotional messages that have been you can click after the link to see links and examples.

Continue reading ‘Shady Social Media Promotions – Do Celebrities and Athletes Care’

What If Death Is Just the Beginning – This Is It

Michael Jackson memorial service prepared in Los Angeles

An interesting conversation took place tonight. I know this is a far-fetched idea, but I’m just going to throw it out there. What if Michael Jackson’s death is all a marketing ploy for the launch of his new concert tour!

First you’ve got this totally unexpected death. Now you’ve got the broke state of California and Los Angeles paying for this giant, sold-out I might add, memorial service for him at the Staples Center in Los Angeles. I’m still not sure why the state is paying for it. Can someone please tell me? What’s the precedent for a state paying for a giant memorial service for a "celebrity".

Imagine, six days from now his "This Is It" concert tour in London was to start. Promotions of the new tour also included allegations that this would be his final tour ever, hence the "This Is It" naming.

How shocked would you be if at some point in the memorial service, Jacko arises from his death and starts the tour? The memorial service is expected to be seen by well over a million people. That would be a pretty good send off for the start of the tour right?

If you’re a fan, would you be disgusted by this ploy or absolutely thrilled he’s alive and kickin’?






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