Bnpositive Communication

Earlier this morning I noticed a headline stating that Ford Motor Company lost $5.9B in the 4Q of 2008, but that they wouldn’t seek government bailout money to help unless the economy worsened. That’s something I liked to hear, but still thought the economy probably will drop some more and what their line will be before they change their mind if they do.

I quickly sent out a tweet about how their desire not to accept government bailout money would actually encourage me to buy from Ford if I were in the market for a new car.

Within minutes I got a reply back from Scott Monty, who is the Head of Social Media at Ford, saying this:

@bnpositive I would think that our product offerings would have something to do with it too. #Ford

The two messages were exchanged within 8 minutes of each other. I’ve never heard of Scott Monty before, but I think he’s well aware of how to setup custom searches for Ford so he can be notified when people are talking about his company on various social networks. He immediately engaged me and began the conversation about Ford and their products.

I’m not in the market for a new car, I’m going to continue pushing my ’96 Toyota Camry as far past the 236,000 mile mark as I can right now. If I were in the market for a new car the first one I’d go look at would be the Ford Flex though. That’s a sharp vehicle.

So Scott, if you can hit me up with a nice yellow one that we can overhaul to the “Bnpositive Mobile”, I’ll be sure to spread the joy about Ford, the Flex and social media everywhere I go! Keep up the good work!