Bnpositive Communication

I’m still amazed at the connections I’m able to make through the use of twitter. Perhaps the types of connections that impress the most are ones where I’m introduced to our assisted by a company that’s decided to use twitter as a means to connect with existing and potential customers.

That took place recently when I simply tweeted a statement about being warmed by a space heater in my office. Shortly after my tweet hit the Internet I was messaged by someone at Vornado that was on twitter and they asked what brand of space heater I was using.

I hadn’t really paid attention, but looked and noticed it was one by Patton, their direct competitor. After doing a quick search I can’t even find Patton’s website on the Internet, but here I am talking to someone from Vornado who’s interested in my experiences with space heaters and what I’m using.

After a bit of a conversation with me about what I liked about the space heater and perhaps what I was looking for, I was offered an opportunity to review one of their space heaters and they would be very interested in my experience with it, which I’ll share with you shortly.

Let me refocus on the power of twitter and similar social media tools currently available. Are you using them to connect with your potential customers? your competitor’s customers? your existing customers? I’ll tell you right now, just from the simple experience of meeting and chatting with this guy on twitter, Vornado is THE brand I now think of when someone mentions a space heater or other airflow devices that are similar.

UPDATE: Brian Cartwright, the person behind Vornado’s twitter activity was recently interviewed on the Pistachio Consulting website. He discusses how he got started on twitter for Vornado and what they’re goals are for its use.

If you’re interested in hearing about my actual experiences with the product Vornado sent me to review, continue reading.

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