If anything has changed in the past few years, it’s the way things are marketed to us as we go about our daily lives.
Amazon recently sent an advertisement out via e-mail to promote a new show on Fox called “Justice” (it premiered tonight and I’m watching it as we speak, it’s okay, but not up to other Jerry Bruckheimer standards I’m used to watching).
Dear Amazon.com Customer,
As someone who has purchased legal/courtroom drama books, we thought you’d like to know that the new Fox legal drama Justice premieres tonight, August 30th at 9/8c on your local Fox station.
View Justice & Other Fox Previews
From Jerry Bruckheimer, executive producer of CSI, comes this unflinching, behind-the-scenes look at the way high-profile cases are tried in the media age. With their unique skill sets and the power of forensic law, a dream team of four lawyers from disparate backgrounds join forces to tackle the most controversial and newsworthy cases. Love them or hate them, in the high-stakes world of criminal defense, these are the people you want in your corner when your life is on the line.
Official Site
Enjoy the Show
Since when did Amazon get in the TV promotion business? How much was it worth to Amazon to get involved? How did it happen?
Maybe the executives at Fox are sitting in a board room wondering how they’re going to market their new show to people who have been trained to TiVo past their commercials, or maybe even worse spend most of their time now online or reading a book instead. Now where are we going to get a list of people who may be interested in legal shows and crime dramas?
“Hey! Maybe we could use those recent AOL searches that were released and see who’s been surfing the net for law stuff?”
“Bob, you’re an idiot! Do you realize how much flack AOL caught because of that? That would never work!”
“Yeah, you’re right, now where on Earth would we get really detailed information about what someone reads and how they spend their time?”
“Amazon knows that kind of stuff about me. But they’d never let us have that data.”
“Nope, but we could pay them lots of money to do the marketing for us with the information they already know.”
Okay, it may not have happened just like that, but sounds pretty legitimate don’t you think? If you were one of the people to receive this e-mail marketing campaign, what were your impressions? Did you feel like it was an invasion of your privacy? Were you impressed with Amazon’s ability to know some of your preferences and what you’ve already spent money on and appreciated the fact that they let you know about this new show?
I’m VERY interested in knowing what you think about this one.
Awhile back I wrote a post entitled 
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