I’m not sure if you’ve heard them on the radio lately, but Kraft Foods Bull’s-Eye brand BBQ sauce has had some entertaining radio advertisements that are right on target for their audience.
The variety of ads work around the idea of “real men” making a choice for a bold flavored BBQ sauce instead of something “sweet”.
You can visit their website here and click on the main navigation labeled “Bold Advertising” to listen to all of the radio spots.
A man on his Harley was riding along a California beach when suddenly the sky clouded above his head and, in a booming voice, God said, “because you have tried to be faithful to me in all ways, I will grant you one wish.”
The biker pulled over and said, “Build a bridge to Hawaii so I can ride over anytime I want.”
God replied, “Your request is materialistic; think of the enormous challenges for that kind of undertaking; the supports required reaching the bottom of the Pacific and the concrete and steel it would take! I can do it, but it is hard for me to justify your desire for worldly things. Take a little more time and think of something that could possibly help mankind.”
The biker thought about it for a long time. Finally, he said, “God, I wish that I , and all men, could understand women; I want to know how she feels inside, what she’s thinking when she gives me the silent treatment, why she cries, what she means when she says nothing’s wrong, why she snaps and complains when I try to help, and how I can make a woman truly happy.”
God replied: “You want two lanes or four on that bridge?”
Finally getting caught up on some past writing I’ve needed to do and this past is WAY overdue. A few weeks ago I had the opportunity to take a brand new Chevy Traverse off the lot of Hare Chevrolet up in Noblesville.
I’ll be honest and up front, I wasn’t looking to buy a new Chevy car or anything. I’ve been enjoying driving my ‘96 Camry with 257,000 miles and still getting almost 30 mpg. The problem was, as soon as I stood next to and then sat in the car I was hooked.
The Chevy Traverse is a full-sized sport utility vehicle, but it feels like it has the interior room equal to that of our mini-van. There’s a 2nd row bench seat to help you fit seven people fairly comfortably.
With all the size available, the Traverse still drives and handles like a much smaller vehicle. It has all the comforts and amenities of a luxury car and my entire family was hooked after a single afternoon drive down to Brown County to visit friends. My daughter even said, “this is the best drive to Brown County EVER!”.
The Chevy Traverse also worked well as a stylish upgrade to the standard soccer baseball mom mini-van. Hauling players around as well as their equipment in the back hatch would be no struggle at all.
As much as my kids enjoyed their time in the backseat passing the time of the trip by with each mile on the road by watching a DVD in the entertainment system, it was my wife that had the hardest time letting me take the Traverse back to Hare Chevrolet dealership.
We’re still not “officially” in the market for a new car, but I can tell you this, when we are, I’ll be sure and visit Hare Chevrolet in Noblesville and see what they can do to convince me to buy a new Chevy car… it won’t take much.
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